O'Reilly Media sales

O'Reilly Media has several B2C sales throughout the year to entice new and soon-to-be leaving customers to the learning platform.

My role

The sales are a chance for the team to experiment with designs and animations in an effort to draw users to the platform. I serve as the sole designer and animator on every sale. I partake in research, exploration, devlopment, and execution. I work with the art directors to discuss each theme and the rollout timeline before eventually creating the animations for all the ads.