Oloi is a motorsports inspired apparel brand dedicated to creating high quality clothes one can wear on and off the track. The company also sponsors F3 Asia racers in partnership with EVANS GP. I was apart of the team as a designer/website manager working on site maintenance and creating social media posts.

The goal of the website redesign was to show an evolved look into how Oloi was not only taking inspiration from the tracks and putting it into their clothing, but also how they are getting in on the action on the track. Up until this point, there wasn't an apparent connection to website visitors that both sectors (apparel and motorsports) were intertwined in the company. The upcoming release of a new clothing line also gave an opportunity to showcase how Oloi is aiming to be the bridge between both.

I wanted the site and social posts to exude a feeling of a clean, modern brand whose products are fashionable as they are functional.