This video was part of an extended brand campaign aimed at bringing B2B customers to the O'Reilly learning platform. It was marketed for the US and UK.

The goal was to create a video showcasing the breadth of content on the O'Reilly Media learning platform while also showing that O'Reilly Media has a learning platform at all. Companies will also be able to use the platform to upskill their workers.

Working with multiple teams within and outside the company was crucial to achieve the goal of showcasing what the O'Reilly learning platform can do to help companies upskill their workers. This also marked the first time the company has created a advert on such a scale (with 3D scenes no less).

I was in charge of UV wrapping the 3D animal models with the matching animal drawing as well as checking/making sure that the rigging was as desired. Changes were made to the animation as was needed.