A microsite showing data visualizations and the Cost of Doing Nothing report findings.

Editorial, marketing, and sales teams wanted to pilot a new way to market reports. The company would preivously advertise newly published reports with a social graphic that includes a link to a download page, but wanted to try having a visually compelling web version of the report that could be used by both the marketing and sales team.

I was the sole designer and coder/builder of the microsite. I collaborated with copy and sales teams to create a site that separated each of the findings in the report by page and had data visualizations accompanied by captions. The resulting site balanced aesthetics and engaging visitor's attention while also accurately portraying the report findings.