Demand generation campaign social media assets for Linkedin, X/Twitter, Meta, and Reddit advertising O'Reilly Media and its subject offerings.

There was an ask to create social media designs aimed at increasing B2B awareness and engagement for the O'Reilly Media learning platform across various social media sites. Each asset was to inform the targeted viewer about a specific topic and pain point that the platform could help teach. An A/B test of different logo lockups was also included in the project.

What resulted from collaboration with sales and copy was a variety of targeted assets focused on topics ranging from AI to soft skills. All were designed in a cohesive concept that reflected a combination of the company's visual branding and the stakeholders' preferred style before being scaled to desired sizes.