O'Reilly Media launched a new sales campaign advertising discounted yearly subscription rates for 15 countries around the world.

The goal was to draw attention to the new rates to an audience that would already be somewhat familiar with the O'Reilly brand. There was a desire to leverage what the brand's known for (ex: animals, books, clean graphics, etc.) to remind users about the brand and that they can now join at a rate that's better than ever.

I, with other members of the design team, pitched different ideas to stakeholders of what we think would be the best design concept. The concept that we went with takes inspiration from the original company branding and the books to make a minimal yet striking imagery. The two animals used in the campaign were decided based off of hwat species are common in the participating regions.